Annatto coloring
Annatto is one of the oldest colorants, dating back to antiquity for coloring food, cosmetics and textiles. Annatto is the orange-yellow, oil-soluble natural pigment extracted form the pericarp of    the seeds of the tropical shrub Bixa orellana.
Annatto has been used as a colorant, especially in cheese and other food products, for more than 2 centuries. The main pigments in annatto are bixin and norbixin. Bixin is the monomethyl ester of a dicarboxyl carotenoid. Norbixin is the saponified form, a dicarboxyl acid of the same carotenoid.
Processing is primarily done by abrading off of the pigment  in  an  appropriate  suspending  agent  for  production  of  the  native  bixin  from  the seed.    Processing  may  alternatively  involve  aqueous  alkaline  hydrolysis  with  simultaneous  production  of norbixin.  Annatto is available in both water soluble and oil soluble liquids and powders.
Annatto and its extracts are designated collectively as E160b and are permitted as a food additive in the European Union and elsewhere, and have widespread use in the food industry for the colouring of many commodities including flour and sugar confectionery, dairy and savoury products, soft drinks and fish.
Annatto coloring 

 
 
